ITB Berlin 2024 kicks off: Forging the future of tourism
Remarkable bookings of over 150,000 square meters, or more than 90% of the show area, have been made for the ITB Berlin event, which takes place at the Berlin Show Grounds from March 5–7, 2024. ITB Berlin is the world's leading travel trade event, evidenced by the show's record-breaking 87% foreign participation. The ITB Buyers Circle, including 1,300 elite purchasers, is a testament to the event's immense global impact. The involvement of the host country, Oman, and other Arab nations, together with expansions in the mobility, travel technology, and cruise sectors, highlight the great diversity among the 5,500+ exhibitors from 170 countries and regions. A premier industry gathering, the ITB Berlin Convention examines worldwide patterns and presents industry best practices from professionals at booking.com, TUI, Phocuswright, and Google, to shape the future.